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Embeding GenAI

Date of publication: October 15, 2024

Catalogue: Congress 2024

Company: Reckitt Benckiser

Author: Elaine Rodrigo

Abstract:

Elaine Rodrigo

Author

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Research Papers

When GenAI Meets Gen Z

Catalogue: North America 2024 - Innovation

Authors: Adrian Terron, Swati Shankar

Company: TATA Group

August 5, 2024

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Citation

Terron and Shankar (2024a, August 05). When GenAI Meets Gen Z. ANA - ESOMAR. Retrieved May 22, 2025, from


https://ana.esomar.org/documents/when-genai-meets-gen-z


Research Papers

Supercharge your CSR Marketing Strategy

Catalogue: Congress 2024

Authors: Mathilde Guinaudeau, Benoit Hubert, Jean Christophe Desbouvries, Stefania Simion, Isabelle Herbert Collet

Companies: IPSOS, Orange

January 1, 1970

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Citation

Guinaudeau, Hubert, Desbouvries , Simion and Herbert Collet (1970a, January 01). Supercharge your CSR Marketing Strategy . ANA - ESOMAR. Retrieved May 22, 2025, from


https://ana.esomar.org/documents/supercharge-your-csr-marketing-strategy-


Research Papers

The New Era of Innovation

Catalogue: Asia Pacific 2024

Authors: Nikolai Reynolds, Jiongming Mu

Company: IPSOS

November 19, 2024

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Citation

Reynolds and Mu (2024a, November 19). The New Era of Innovation. ANA - ESOMAR. Retrieved May 22, 2025, from


https://ana.esomar.org/documents/the-new-era-of-innovation


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
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Citation

Rodrigo, E. (2024a, October 15). Embeding GenAI. ANA - ESOMAR. Retrieved May 22, 2025, from


https://ana.esomar.org/documents/the-new-era-of-innovation