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Sustainability is the buzzword of the century, commonly used by all sectors globally. It is a big word with a magnitude of dimensions behind it, and a word that still means little to most. Sustainability often calls for behaviour change, which is why...
Catalogue: Congress 2014: What Inspires?
Authors: Selin Cetinelli, Basak Oruc
June 15, 2014
Videos
Vision Y
In 2013, Luxottica decided to re-create its vision for the future through the eyes of Millennials. The company has undertaken a new approach using market research tools to create a more open-source and two-way relationship with the Millennial...
Catalogue: Congress 2014: What Inspires?
Authors: Giuseppe Tonolini, Simona Sbarbaro
June 15, 2014
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The art of networking
Speech from Marcello Sasso, ESOMAR Representative for Italy.
Catalogue: Global Qualitative 2014: Research Renaissance
Author: Marcello Sasso
June 15, 2014
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Jumping off the barricades
This session is about the evolution of the research demand client-side. It explains how clients are facing the internal dilemma of increasing demand for research vs shrinking budgets. Medium-large companies are internalising the research as much as...
Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Authors: Marcello Sasso, Michela Coin
June 15, 2014
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Research incorporated
We keep hearing that research needs to be sexier. Well itâs time to make that happen! Across industries and clients, time and again, the full power of great research remains unlocked and unused. Yet, research has a story to tell and in this...
Catalogue: Latin America 2014: Accelerating Growth
Authors: Carola Verschoor, Kees Elands
June 15, 2014
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Research that sparks
For research to be inspiring, it shouldnât only be relevant, but also something that sparks motivation for people to act. In our search for more inspirational research, we decided to start from the opposite angle: what are the limitations for...
Catalogue: Congress 2014: What Inspires?
Authors: Annelies Verhaeghe, Natalie Malevsky, Thijs Van de Broek
Company: InSites Consulting
June 15, 2014
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Smartphone penetration and technology adoption in global comparison
From a global perspective online penetration rates vary significantly. However, due to the increase in penetration of connected devices (especially smartphones and tablets) all countries globally have seen a strong uplift in online access over the...
Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Ingo Knuth, Thomas Park
June 15, 2014
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Brain tricks
An action-packed session of scientific experiments and brain tricks to demonstrate the power of the consumerâs unconscious mind⦠as well as your own.
Catalogue: Congress 2014: What Inspires?
Author: Phyllis MacFarlane
June 15, 2014
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