You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Micro-Behavioural Modelling.
ANA has found 6 results for you, in 223 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Message power and marketing strategy simulations

A micro-behavioral marketing model provides the conceptual framework to explain free choice decision making among consumers who purchase our products or services. Since it is a micro model, it portrays the decision making of each individual...

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Author: August P. Hess
October 26, 1987

Research papers

An assessment of micro-behavioural modelling and its cost effectiveness

The paper argues the flexibility and versatility of this approach to modelling in terms of scale, scope, type of marketing problem and type of product field. Six case histories are cited, ranging from a simple use of Trade Off as an input to a...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: M. M. Blackston, J. A. Lunn
September 1, 1978

Research papers

An application of microsimulation modelling to the marketing of a consumer durable

Philips pursue a policy of systematically evaluating new methodology for improving the Company's marketing decisions. Marketing models of several types have been developed, especially using regression techniques on time series data. However, ranch...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Pieter Gunter, David Beazley
Company: Philips International
June 15, 1976

Research papers

A micro model of purchasing behaviour for consumer durable goods

This paper describes the background of a longitudinal study aimed at the development of a predictive model for the individual household's purchase behaviour concerning specific durable goods. Firstly, the setting of the problem is explained. Next,...

Catalogue: Seminar 1975: Market Modelling
Authors: Leendert de Jonge, Walle M. Oppedijk van Veen
Company: Philips International
June 1, 1975

Research papers

Sequential models for product development and launch

In this paper the authors propose as framework, or spine, a modular behavioural model structure that imbeds the various sequential development tests, sets the guidelines for data collection and processing and provides the logic for various evaluative...

Catalogue: Seminar 1975: Market Modelling
Authors: P. Malaise, Jacques Blanchard
Company: L'Oréal
June 1, 1975

Research papers

Consumer behaviour prediction and the modelling approach

In this paper, traditional methods used by market researchers to predict consumer behaviour are criticised and the argument put forward that a formal modelling approach is the only way that reliable predictions can be made. Such an approach may...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Peter Sampson
September 1, 1974