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Research papers

From FMCG to durables

A multitude of predictive systems have been developed for FMCG products, many with a fairly reliable track record. The same cannot be said for durables. In this paper, the authors discuss a range of factors that differentiate both the research...

Catalogue: Seminar 1990: New Product Development
Authors: Julian R. Bond, Simon Chadwick
June 15, 1990
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Citation

Bond and Chadwick (1990a, June 15). From FMCG to durables. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/from-fmcg-to-durables


Research papers

Dental consumables

This paper looks at how a company (Claudius Ash) in an unsophisticated market (dental supplies), who had never used market research before, combined quantitative interviews and group discussions to develop and refine their service product and...

Catalogue: Seminar 1990: New Product Development
Author: Simon Fitall
June 15, 1990
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Citation

Fitall, S. (1990a, June 15). Dental consumables. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/dental-consumables


Research papers

The development of a new service

This study provides insight into an area of new product development that has not received much attention: service marketing. Yet service industries, similar to their counterparts in the physical goods industries, are facing increasing pressure to...

Catalogue: Seminar 1990: New Product Development
Authors: Scott Edgett, Steve Jones
June 15, 1990
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Citation

Edgett and Jones (1990a, June 15). The development of a new service. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-development-of-a-new-service


Research papers

Youth segmentation and attitudes towards different financial entities

To define the customer sector to which we are referring, we will describe a certain division of individuals, on the basis of their lifestyle and family relationships. I believe that this division may coincide with that classical division which, I...

Catalogue: Seminar 1990: New Product Development
Author: Felix Serrano Alda
June 15, 1990
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Citation

Alda, F. S. (1990a, June 15). Youth segmentation and attitudes towards different financial entities. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/youth-segmentation-and-attitudes-towards-different-financial-entities