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Research papers

On the analytical division of social class

As the result of a current study of British political attitudes we have been led to examine the accepted measures of class and in particular the point at which the line is usually drawn between the "middle" and "working" classes. In the summer of...

Catalogue: The European Marketing Research Review 1967
Authors: Michael Kahan, David Butler, Donald Stokes
August 1, 1967
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Citation

Kahan, Butler and Stokes (1967a, August 01). On the analytical division of social class. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/on-the-analytical-division-of-social-class


Research papers

Psycholinguistic contributions to the problem of brand names

Of all the elements which make up the brand image of a product (advertising message, package, price, etc.), the name is perhaps the least scientifically analysed. Very often, no research is undertaken on the "suitability" of a name to a product; in...

Catalogue: The European Marketing Research Review 1967
Author: Fernando Dogana
August 1, 1967
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Citation

Dogana, F. (1967a, August 01). Psycholinguistic contributions to the problem of brand names. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/psycholinguistic-contributions-to-the-problem-of-brand-names


Research papers

How accurately can product purchasing behaviour be measured by recall at single interview?

This paper reports some of the findings of an experimental study which Attwood Consumer Panel housewives in Great-Britain were interviewed (anonymously) on their purchasing behaviour in 12 consumer product fields being measured in the Panel diaries....

Catalogue: ESOMAR/WAPOR Congress 1967
Author: John Parfitt
August 1, 1967
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Citation

Parfitt, J. (1967a, August 01). How accurately can product purchasing behaviour be measured by recall at single interview?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/how-accurately-can-product-purchasing-behaviour-be-measured-by-recall-at-single-interview-


Research papers

Location research for shopping centers

The main problems of location research are: optimum supply of the population with goods and services, preservation and securing of the functional operating of existing centres and creation of new centres in accordance with changes in consumer...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: F. W. Fickel
Company: GfK
August 1, 1967
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Citation

Fickel, F. W. (1967a, August 01). Location research for shopping centers. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/location-research-for-shopping-centers


Research papers

Market research and forecasting for the chemical industry

This paper reviews the present state of market research and forecasting for the chemical industry; with particular reference to trends in its use and to current efforts to develop scientific techniques for use in the most difficult part of the art :...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: B. N. Hutchesson
August 1, 1967
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Citation

Hutchesson, B. N. (1967a, August 01). Market research and forecasting for the chemical industry . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/market-research-and-forecasting-for-the-chemical-industry-


Research papers

Is the image concept of critical importance in modern market research?

This study deals with the question "Does a relationship exist between image and purchase behaviour (in certain product fields)" or more strictly speaking: "Can the image be used as a variable to forecast purchase behaviour?". The image is defined...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Andreas Winkler
August 1, 1967
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Citation

Winkler, A. (1967a, August 01). Is the image concept of critical importance in modern market research?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/is-the-image-concept-of-critical-importance-in-modern-market-research-


Research papers

Market research

There is a large number of excellent publications - books, articles, etc. - on the principles, purpose and practice of market research. But few of them give much consideration to the question of how to decide how much market research, in terms of...

Catalogue: The European Marketing Research Review 1967
Author: A. S. Windett
August 1, 1967
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Citation

Windett, A. S. (1967a, August 01). Market research . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/market-research-


Research papers

Some aspects of marketing research in Czechoslovakia

During the recent years Czechoslovakia has taken up the path towards major transformations in management of the economy. Transformations in management of the economy affect also the new position of marketing research.

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Jaruse Vydrova
August 1, 1967
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Citation

Vydrova, J. (1967a, August 01). Some aspects of marketing research in Czechoslovakia. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/some-aspects-of-marketing-research-in-czechoslovakia


Research papers

The scope and limitations of forecasting for industrial products

In order to arrive at statistical forecasts of the future growth of markets it is necessary to use statistical and econometric methods which are regarded in many quarters as being worlds apart from the conventional (and often qualitative) methods...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Louise Perruche
August 1, 1967
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Citation

Perruche, L. (1967a, August 01). The scope and limitations of forecasting for industrial products. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-scope-and-limitations-of-forecasting-for-industrial-products