Market research

Date of publication: August 1, 1967

Author: A. S. Windett

Abstract:

There is a large number of excellent publications - books, articles, etc. - on the principles, purpose and practice of market research. But few of them give much consideration to the question of how to decide how much market research, in terms of money and time spent, should be applied to any given sales problem.

  • PDF
  • This could also be of interest