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Market research

Date of publication: August 1, 1967

Catalogue: The European Marketing Research Review 1967

Author: A. S. Windett

Abstract:

There is a large number of excellent publications - books, articles, etc. - on the principles, purpose and practice of market research. But few of them give much consideration to the question of how to decide how much market research, in terms of money and time spent, should be applied to any given sales problem.

A. S. Windett

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Citation

Windett, A. S. (1967a, August 01). Market research . ANA - ESOMAR. Retrieved August 11, 2025, from


https://ana.esomar.org/documents/global-market-research-2010