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Videos

Paragon partnership with Save the Children UK

The Paragon partnership connects market research agencies with NGOs to provide support on research. Paragon is supporting Save the Children UK in its research on adolescent girl nutrition and child marriage in Western and Central Africa. The...

Catalogue: Congress 2017: Visionary
Author: Alexis Nestour
October 26, 2017
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Citation

Nestour, A. (2017a, October 26). Paragon partnership with Save the Children UK. ANA - ESOMAR. Retrieved September 26, 2023, from


https://ana.esomar.org/documents/paragon-partnership-with-save-the-children-uk


Videos

Your Honor, we have lost our edge

While the business reality shifted towards one characterised by acceleration, automation and abundance, market research seems to be holding on to the same principles and values as if nothing changed. Have we lost our edge and how can we get it back?

Catalogue: Congress 2018
Authors: Katia Pallini, Annelies Verhaeghe
September 23, 2018
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Citation

Pallini and Verhaeghe (2018a, September 23). Your Honor, we have lost our edge. ANA - ESOMAR. Retrieved September 26, 2023, from


https://ana.esomar.org/documents/your-honor-we-have-lost-our-edge


Videos

How to conduct research in a virgin market (Spanish)

The presentation will be done based on the learnings of doing the first market research study done in Cuba, BrandZTM. BrandZTM is a brand valuation conducted by Kantar Vermeer's, a leading brand valuation and strategy consultancy. The methodology...

Catalogue: Latin America 2017: #IN
Author: Fernando Alvarez
June 15, 2017
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Citation

Alvarez, F. (2017a, June 15). How to conduct research in a virgin market (Spanish). ANA - ESOMAR. Retrieved September 26, 2023, from


https://ana.esomar.org/documents/how-to-conduct-research-in-a-virgin-market-spanish-


Videos
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Citation

Buder, F. (2017a, November 10). Market research from a client perspective. ANA - ESOMAR. Retrieved September 26, 2023, from


https://ana.esomar.org/documents/market-research-from-a-client-perspective


Videos

Enabling digital transformation

Market research's digital transformation takes more than new data and tools, but also requires motivating and enabling people to work differently.

Catalogue: Fusion 2019
Authors: Jeffrey Mercer, Marian Anderson
Company: Microsoft
November 10, 2019
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Citation

Mercer and Anderson (2019a, November 10). Enabling digital transformation. ANA - ESOMAR. Retrieved September 26, 2023, from


https://ana.esomar.org/documents/enabling-digital-transformation-10856


Videos
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Citation

(2022a, September 23). 75 Innovations. ANA - ESOMAR. Retrieved September 26, 2023, from


https://ana.esomar.org/documents/75-innovations


Videos
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Citation

Gansle, Ambrose, Murphy and Policicio (2020a, June 11). Insights integration: Q&A Session. ANA - ESOMAR. Retrieved September 26, 2023, from


https://ana.esomar.org/documents/insights-integration


Videos

A whole new world

A group of citizens called “Khon Thai (Thai people)” have a passionate mission to promote a harmonious society and to raise the quality of life for the Thai people. Market research is renowned for its ability to improve the quality of...

Catalogue: Congress 2013: Think Big
Author: Daranee Charoen-Rajapark
Company: GfK
June 15, 2013
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Citation

Charoen-Rajapark, D. (2013a, June 15). A whole new world. ANA - ESOMAR. Retrieved September 26, 2023, from


https://ana.esomar.org/documents/a-whole-new-world


Videos

There's something about market research

In the past, market research has suffered from a poor reputation and whilst the industry is evolving, it continues to be a fairly elusive career choice that is difficult to define. That said we are seeing increasing numbers of enthusiastic young...

Catalogue: Congress 2014: What Inspires?
Authors: Katie Aylward, Samantha Bond
Company: Northstar Research
June 15, 2014
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Citation

Aylward and Bond (2014a, June 15). There's something about market research. ANA - ESOMAR. Retrieved September 26, 2023, from


https://ana.esomar.org/documents/there-s-something-about-market-research