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Research papers

Word of mouth and media

This paper discusses a point of view often overlooked: The importance of being - as an advertiser - talked about. The most successful of advertising executives are sometimes Irked when research people come up with survey results Indicating what...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Berend H. Feddersen
June 15, 1961
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Citation

Feddersen, B. H. (1961a, June 15). Word of mouth and media. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/word-of-mouth-and-media


Research papers
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Citation

Schmidtchen, G. (1959a, June 15). Measuring the effects of mass-communication. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/measuring-the-effects-of-mass-communication