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Research papers

The first 50 years of the advertising research foundation

"A new organisation to be known as the Advertising Research Foundation was formed at a meeting of advertiser and agency executives held on February 11th at the Union League Club of New York". That’s how the press release from the Association of...

Catalogue: ARF Guidelines Handbook
Author: ARF (Advertising Research Foundation) B.V.
January 1, 1990
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Citation

B.V., A. (1990a, January 01). The first 50 years of the advertising research foundation . ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/the-first-50-years-of-the-advertising-research-foundation-