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The first 50 years of the advertising research foundation

Date of publication: January 1, 1990

Catalogue: ARF Guidelines Handbook

Author: ARF (Advertising Research Foundation) B.V.

Abstract:

"A new organisation to be known as the Advertising Research Foundation was formed at a meeting of advertiser and agency executives held on February 11th at the Union League Club of New York". That’s how the press release from the Association of National Advertisers announced the formation of ARF in February 1936—a half century ago. It became an independent organisation, jointly sponsored by the ANA and the American Association of Advertising Agencies.

ARF (Advertising Research Foundation) B.V.

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Research Papers

A segmentation study of the market for foundation garments

Catalogue: Seminar 1974: Fashion, Research And Marketing

Authors: H. Hargreaves, R. C. Roberts

 

December 4, 1974

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Citation

Hargreaves and Roberts (1974a, December 04). A segmentation study of the market for foundation garments. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/a-segmentation-study-of-the-market-for-foundation-garments


Research Papers

The importance of first contact

Catalogue: Leisure 2006

Author: Robert Passikoff

Company: Brand Keys, Inc.

October 8, 2006

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Citation

Passikoff, R. (2006a, October 08). The importance of first contact. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-importance-of-first-contact


Videos

Foundation for the future

Catalogue: Congress 2014: What Inspires?

Author: Gunilla C. Broadbent

 

June 15, 2014

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Citation

Broadbent, G. C. (2014a, June 15). Foundation for the future . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/foundation-for-the-future-


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

B.V., A. (1990a, January 01). The first 50 years of the advertising research foundation . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/foundation-for-the-future-