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The first 50 years of the advertising research foundation

Date of publication: January 1, 1990

Catalogue: ARF Guidelines Handbook

Author: ARF (Advertising Research Foundation) B.V.

Abstract:

"A new organisation to be known as the Advertising Research Foundation was formed at a meeting of advertiser and agency executives held on February 11th at the Union League Club of New York". That’s how the press release from the Association of National Advertisers announced the formation of ARF in February 1936—a half century ago. It became an independent organisation, jointly sponsored by the ANA and the American Association of Advertising Agencies.

ARF (Advertising Research Foundation) B.V.

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Citation

B.V., A. (1990a, January 01). The first 50 years of the advertising research foundation . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/esomar-foundation-8730