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Research reports

Country Market Research 2019: USA

The 2019 edition of the family of Country Market Research reports are individual extractions of the overarching Global Market Research report for selected countries. Like its global counterpart, the Country Market Research reports reviewing the size...

Catalogue: Global Market Research
Author: ESOMAR B.V.
October 17, 2019

Research reports

Global Market Research 2020

The 2020 Global Market Research report reviews the size and performance of the market research industry using data collected by national research associations, leading companies, independent analysts, as well as ESOMAR representatives. The report is...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 16, 2020

Magazines

Research World (September 2000)

Before it is considered to be strong, a brand has been through quite a lot. The process from conception to full maturity may take years, and it must be developed and monitored carefully. The Internet would seem to be diametrically opposed to the...

Catalogue: Research World 2000
Author: ESOMAR B.V.
September 1, 2000

Magazines

Research World (April 2001)

Growth of the US market for market/media/public opinion research continued to slow for the third consecutive year as determined by the US market research newsletter. Inside Research. Year 2000 growth was 9.0% over 1999, reaching US$ 5.9 billion. The...

Catalogue: Research World 2001
Author: ESOMAR B.V.
April 1, 2001

Magazines

Research World (December 2001)

Understanding the process by which new ideas, products and services are picked up, communicated and adopted is key to the success of developing both new and old products. In each case, Early Adopters are the group to watch closely but how can they be...

Catalogue: Research World 2001
Author: ESOMAR B.V.
December 1, 2001

Magazines

Research World (June 2002)

The unexpected success of Jean-Marie Le Pen in the first round of France’s recent Presidential election came as a shock for not only the nation’s politicians but its pollsters. As elsewhere, political opinion polling constitutes only a...

Catalogue: Research World 2002
Author: ESOMAR B.V.
June 1, 2002

Magazines

Research World (September 2004)

It is high time that the industry joined forces in order to establish what the actual situation is at the universities and major business schools and to determine what can be done together, and which initiatives can be taken in the field of...

Catalogue: Research World 2004
Author: ESOMAR B.V.
September 1, 2004

Magazines

Research World (April 2005)

MR too has become increasingly international. The process of adapting the organisation, the concentration and the growth of international research has been client-driven. But just how well does the industry handle diversity in 2005? For several years...

Catalogue: Research World 2005
Author: ESOMAR B.V.
April 1, 2005

Research papers

International advertising

Introductory paragraph to "International advertising" section of the book "Market researcher look at advertising".

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: ESOMAR B.V.
June 15, 1980