Abstract:

The 2021 Global Market Research report reviews the size and performance of the data, analytics and market research industry using data collected by national research associations, leading companies, independent analysts, as well as ESOMAR representatives. The regional and global estimates are furthermore contrasted through ESOMAR?s own independent size estimations. This report is widely used as a point of reference for business investment plans, growth opportunities, merger and acquisition preparation, research projects, academic theses, market studies and reports, as well as advertisements. This year's report includes the research turnover and growth data for more than 100 countries, world areas and regions with a close look at the behaviour through the pandemic in 2020, and the expectations of the industry for 2021. It also lies out the three main branches of the industry in a more comprehensive way, and presents the World?s Top-50 largest companies and the segments they are active in.

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