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, C. (1976a, November 01). Dunlop worldbeaters advertising concept research. ANA - ESOMAR. Retrieved January 30, 2023, from
https://ana.esomar.org/documents/dunlop-worldbeaters-advertising-concept-research
Green, J. L. (1977a, June 15). SIMALTO. ANA - ESOMAR. Retrieved January 30, 2023, from
https://ana.esomar.org/documents/simalto
Clarke and McDowell (1996a, June 15). The importance of marque. ANA - ESOMAR. Retrieved January 30, 2023, from
https://ana.esomar.org/documents/the-importance-of-marque
Bosio and Filomarino (1996a, June 15). Quality service. ANA - ESOMAR. Retrieved January 30, 2023, from
https://ana.esomar.org/documents/quality-service
Evans and Richards (2000a, July 01). Ford's multicultural strategy. ANA - ESOMAR. Retrieved January 30, 2023, from
https://ana.esomar.org/documents/ford-s-multicultural-strategy
Zellermayer, O. (2004a, March 01). Does free choice lead to higher satisfaction?. ANA - ESOMAR. Retrieved January 30, 2023, from
https://ana.esomar.org/documents/does-free-choice-lead-to-higher-satisfaction-
Stanway, M. (1980a, June 18). Marketing to women in traditionally male markets. ANA - ESOMAR. Retrieved January 30, 2023, from
https://ana.esomar.org/documents/marketing-to-women-in-traditionally-male-markets
Wade and Majumder (1983a, June 15). A consumer model of the European car market . ANA - ESOMAR. Retrieved January 30, 2023, from
https://ana.esomar.org/documents/a-consumer-model-of-the-european-car-market-
Sewell, R. (1992a, June 15). The dealer as a customer. ANA - ESOMAR. Retrieved January 30, 2023, from
https://ana.esomar.org/documents/the-dealer-as-a-customer