Back

Is VR the auto industry's sleeping giant?

Date of publication: November 14, 2017

Catalogue: Big Data World 2017: Smart Data Integration

Company:

Authors: John Kiser, Narith Panh

Abstract:

To test this hypothesis multiple independent studies marching samples for full product evaluations and VR stimulus evaluation were conducted with sedan, hatchbacks and compact SUVs. The main goal of these studies was to: 1. Understand the challenges and barriers to using virtual reality content; 2. Determine if VR could be an alternative stimulus approach to full product evaluations; 3. Identify best uses of VR technology; 4. Find strengths and weaknesses of VR stimulus.

John Kiser

Author

This is a long description of some author details.

Narith Panh

Author

This is a long description of some author details.

This could also be of interest:

Videos

Is VR the auto industry's sleeping giant?

Catalogue: Big Data World 2017: Smart Data Integration

Author: Narith Panh

Company: Ipsos MRBI

January 15, 2017

×

Citation

Panh, N. (2017a, January 15). Is VR the auto industry's sleeping giant?. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/is-vr-the-auto-industry-s-sleeping-giant-


Research Papers

Is size important?

Catalogue: Seminar 1996: Building Brand Identity In The Auto Industry

Authors: Peter Boden, Martin Clarke

 

June 15, 1996

×

Citation

Boden and Clarke (1996a, June 15). Is size important?. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/is-size-important-


Research Papers

AUTO BILD market barometer connectivity

Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business

Authors: Clarissa Moughrabi, Nicolas Loose, Thomas Schindlbeck

Company: Happy Thinking People

May 24, 2013

×

Citation

Moughrabi, Loose and Schindlbeck (2013a, May 24). AUTO BILD market barometer connectivity . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/auto-bild-market-barometer-connectivity-


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Kiser and Panh (2017a, November 14). Is VR the auto industry's sleeping giant?. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/auto-bild-market-barometer-connectivity-