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Using technology to drive commercial opportunities at F1 races

Date of publication: September 8, 2019

Catalogue: Congress 2019: The Global Data & Insights Summit

Author: Matthew Roberts

Abstract:

Insight from sensor technology used by F1 at 9 races in 2018 has significantly changed the way of thinking around how to maximize fan engagement and commercial opportunities at F1 races and has led to improved attendance numbers and fan satisfaction.


Matthew Roberts

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Research Papers

Using technology to drive commercial opportunities at F1 races

Catalogue: Congress 2019: The Global Data & Insights Summit

Author: Matthew Roberts

 

September 8, 2019

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Citation

Roberts, M. (2019a, September 08). Using technology to drive commercial opportunities at F1 races. ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/using-technology-to-drive-commercial-opportunities-at-f1-races


Research Papers

F1 racing for insights

Catalogue: Consumer Insights 2009: The Pragmatic Approach

Author: Mitra Powell

 

February 11, 2009

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Powell, M. (2009a, February 11). F1 racing for insights. ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/f1-racing-for-insights


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Author: George H. Harmon

 

June 15, 1984

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Citation

Harmon, G. H. (1984a, June 15). Research opportunities through technology. ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/research-opportunities-through-technology


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Citation

Roberts, M. (2019a, September 08). Using technology to drive commercial opportunities at F1 races. ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/research-opportunities-through-technology