You searched for: "" but we corrected it to "*"

The results has been filter on Catalogues containing ESOMAR Congress 1997: Learning From The Future.
ANA has found 44 results for you, in 278 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Current methodologies in the Middle East and North Africa

The Arab speaking region has distinct social and cultural characteristics which reflect its Islamic foundations and have profound implications for the research procedures which, until now, could be deployed successfully in its markets. A prime...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Soulla Kellas, Anna Rita Baglioni Hadjigavriel
September 1, 1997

Research papers

Data warehousing

This paper is a short summary of the major findings of a study based upon sixty-two case studies of organizations that have successful data warehouses in use at their sites. The in-person interviews that provide the basis of the study were conducted...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Author: Edward O'Hara
September 1, 1997

Research papers

Imagery

This paper describes the adaptation of a new psychological approach which concerns the process of the creation, processing and storage of inner (mental) pictures in the field of market/media research.

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Simone Brecht, Michael Hallemann
September 1, 1997

Research papers

Air traffic- Quo vadis?

How will air traffic develop during the next twenty years? Aerospace companies all over the world are confronted with this question. This is also of interest to the ordinary citizen, because without air traffic many business and holiday destinations...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Author: Franz Tessun
September 1, 1997

Research papers

Alternative qualitative methodologies

This paper considers a broad range of qualitative methodologies currently being used, other than traditional groups/depth interviews, and examines how popular they are nowadays with both client buyers and agency practitioners alike. Additionally, the...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Sue Redfern, Jennie Maitland, Tracey White
Company: KANTAR TNS Malaysia
September 1, 1997

Research papers

Analyzing and forecasting world markets

Assessing the size and nature of national, regional and global markets for specific products has become both simpler and more difficult in the past twenty-five years. Compared to earlier large information gaps, many data points are now available....

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Andrew C. Gross, W. Benoy Joseph
September 1, 1997

Research papers

Customer segmentation for the automobile market

We shall look for a segmentation of small car buyers with similar product expectations in France. After discussing the difficulties, we shall describe the data collection upon which the segmentation is based before describing the methodology. The...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Gerard Yahiaoui, Pierre Da Silva Dias, Marie de Saint Blancard
September 1, 1997

Research papers

Daewoo

Daewoo’s launch into the United Kingdom has been the most successful since records began. This has been achieved by breaking many of the long-established rules of car marketing, one of which concerns the role of research. The paper describes how...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Rachel Walker, Phil Garthside
September 1, 1997

Research papers

From pencil to PEN

This paper is about Computer Assisted Personal Interviewing (CAPI) and in particular looks at one technology - the pen computer - and its application and use in the largest market research company in the United Kingdom. The purpose of this paper is...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Bill Blyth, Greg Smith
Company: KANTAR TNS Malaysia
September 1, 1997