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Imagery

Date of publication: September 1, 1997

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Simone Brecht, Michael Hallemann

Abstract:

This paper describes the adaptation of a new psychological approach which concerns the process of the creation, processing and storage of inner (mental) pictures in the field of market/media research.

Simone Brecht

Author

This is a long description of some author details.

Michael Hallemann

Author

This is a long description of some author details.

Research Papers

Recent prescription and price policy of drugs in The Netherlands

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry

Authors: J. G. J. Huurman, Frits Spangenberg

Company: Motivaction International B.V.

June 15, 1987

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Citation

Huurman and Spangenberg (1987a, June 15). Recent prescription and price policy of drugs in The Netherlands. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/recent-prescription-and-price-policy-of-drugs-in-the-netherlands


Research Papers

Multi-cultural marketing

Catalogue: Seminar 1993: Marketing And International Research

Author: Martin C. van Herk

 

June 15, 1993

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Citation

van Herk, M. C. (1993a, June 15). Multi-cultural marketing. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/multi-cultural-marketing


Research Papers

Towards a new market era

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East

Author: Martinus van Herk

 

June 15, 1992

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Citation

van Herk, M. (1992a, June 15). Towards a new market era. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/towards-a-new-market-era


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Citation

Brecht and Hallemann (1997a, September 01). Imagery . ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/towards-a-new-market-era