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Imagery

Date of publication: September 1, 1997

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Simone Brecht, Michael Hallemann

Abstract:

This paper describes the adaptation of a new psychological approach which concerns the process of the creation, processing and storage of inner (mental) pictures in the field of market/media research.

Simone Brecht

Author

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Michael Hallemann

Author

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Citation

Brecht and Hallemann (1997a, September 01). Imagery . ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/research-report-into-employer-imagery