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Smith, A. (1999a, June 15). Take a fresh look at print. ANA - ESOMAR. Retrieved May 17, 2024, from
https://ana.esomar.org/documents/take-a-fresh-look-at-print
Guillen, del Canto and Galdames (1999a, June 15). Evaluation of advertising efficiency and effectiveness (Spanish). ANA - ESOMAR. Retrieved May 17, 2024, from
https://ana.esomar.org/documents/evaluation-of-advertising-efficiency-and-effectiveness-spanish-
Moorthy and Tripathi (1998a, October 20). Using consumer panels in media research. ANA - ESOMAR. Retrieved May 17, 2024, from
https://ana.esomar.org/documents/using-consumer-panels-in-media-research
Hansen, F. (1998a, September 01). Advertising research . ANA - ESOMAR. Retrieved May 17, 2024, from
https://ana.esomar.org/documents/advertising-research-
Cabrera and de Bias (1998a, June 15). Re-establishing the bond of brands and advertising with consumers. ANA - ESOMAR. Retrieved May 17, 2024, from
https://ana.esomar.org/documents/re-establishing-the-bond-of-brands-and-advertising-with-consumers
Briggs, R. (1998a, June 15). Measuring advertising on the web. ANA - ESOMAR. Retrieved May 17, 2024, from
https://ana.esomar.org/documents/measuring-advertising-on-the-web
Ballarin and Battais (1998a, June 15). Media continuity VS. concentrated flights. ANA - ESOMAR. Retrieved May 17, 2024, from
https://ana.esomar.org/documents/media-continuity-vs-concentrated-flights
Tanaka and Yasue (1998a, June 15). Advertising creative strategies in Asia . ANA - ESOMAR. Retrieved May 17, 2024, from
https://ana.esomar.org/documents/advertising-creative-strategies-in-asia-
Sharma and Wable (1997a, November 01). The perfect fit- Model, script, and the cultural ethos. ANA - ESOMAR. Retrieved May 17, 2024, from
https://ana.esomar.org/documents/the-perfect-fit--model-script-and-the-cultural-ethos