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Research papers

The market considered as a system in equilibrium and analysis of the factors governing its condition (French)

This report is an attempt to identify, from observations made, the factors which affect the level of a market and the relative position of each manufacturer in the market. The observations used were made with the help of a Consumer Panel, a sample of...

Catalogue: ESOMAR Congress 1966
Author: C. Solard
September 1, 1966
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Citation

Solard, C. (1966a, September 01). The market considered as a system in equilibrium and analysis of the factors governing its condition (French). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-market-considered-as-a-system-in-equilibrium-and-analysis-of-the-factors-governing-its-condition-french-


Research papers

A new approach to readership surveys

The survey which the weekly Paris-Match and the monthly Marie-Claire placed with Dorset&Co in 1957 had as its object to measure the household expenses of their readers and to compare them with the average expenses of French households. Seen from that...

Catalogue: ESOMAR Conference 1960
Author: William Bishop
June 15, 1960
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Citation

Bishop, W. (1960a, June 15). A new approach to readership surveys. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/a-new-approach-to-readership-surveys