Resources Library by ANA

Market research survey data

In producing this paper the author has tried to show that: 1. A large scale market research survey can be used as a data-bank model of the market of households or customers in which one is interested; 2. Such a model is capable of interrogation in...

Catalogue: Seminar 1984: Market Research And M.M.I.S.

Author: Frederick J. Johnson

January 25, 1984

Family decision making and information processing

The purpose of this paper is to analyze information processing mechanisms as they operate in multi-member (household) decision making units. Based on 400 Information Display Board (IDB) experiments conducted separately with husbands and wives in...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Author: Bernard Dubois

June 15, 1983

A combination of hard and soft data to predict family performance

The paper presents the design and experience so far of a project aimed at the development of methods to estimate simultaneously changes in objective resources, the effect of these changes on the individual's or household's subjective perception of...

Catalogue: Papers 1982: Social Research And Prediction

Authors: Mats Linde, Viveka Linde

Company: Marknads Systematik AB

June 15, 1982

A fuel usage panel

This paper describes the UK Electricity Council's use of panel research techniques for load forecasting and energy marketing. In particular it details how panel data are used to help in forecasting the shape of the domestic component of electricity...

Catalogue: Seminar 1982: The Effective Use Of Panels

Authors: Margaret Clarke, Jonathan Jephcott

June 15, 1982

Proposal for a panel study to measure short-term effects of advertising

The main purpose of this paper is to invite comment and criticism from the seminar and from other interested parties. The future of the project described in the following will to a large extent depend on these reactions. The planned project is a...

Catalogue: Seminar 1982: The Effective Use Of Panels

Author: Bengt Lindh

June 15, 1982

Decision making in industry and household

Decision making, this paper contends, plays a very important role on all kinds of levels in our society. Therefore a lot of research has been carried out by representatives of a great many disciplines; research on a wide variety of types and aspects...

Catalogue: Seminar 1981: Industrial Marketing Research

Author: Peter J.A. Groot

October 1, 1981

Energy saving in private households

The programme of research described here is ambitious. Not many products have the benefit of so high an expenditure on research. What emerges is the complexity of the consumer’s choice. Admittedly the decision involved is a conscious and...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Authors: Nicholas Phillips, Elizabeth H. Nelson

June 15, 1980

The use of a panel in monitoring holiday planning decisions

This paper explains how a specially designed personal interview panel of 550 households was established in Britain to monitor the timing of holiday planning decisions during the December 1976/ June 1977 period.

Catalogue: Seminar 1977: Travel And Tourism

Author: Peter B. Hodgson

June 15, 1977

Models and machines

This paper attempts to describe an interactive model of a different kind, i.e. Interactive between technicians and practical, operational personnel, "practitioners". The model is exemplified in terms of a forecast model for consumption by households...

Catalogue: Seminar 1977: Marketing Management Information Systems

Author: Gunnar Ekman

June 15, 1977