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Research reports

Consumer research on bathroom products

The Carron Company require information on consumerattitudes, needs and behavior concerning Bathroomproducts. This information will be used as inputfor aiding the company's plans to develop a coherentapproach to consumers and trade, including sales,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977

Research reports

Research report in the ease of assembly of self-assembly units on behalf of Hygena Limited

Hygena is planning to introduce a new range of self-assemblykitchen units with improved design feature over the existingQA range. The research was required to test the ease ofassembly of the new units, one of the limitations of easy-to-assemble units...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976

Research reports

Qualitative research into attitudes to in-home dry-cleaning

Johnson's market an in-home, aerosol, dry-cleaning/spotremoving product under the name 'Goddard's Dry Clean'.However, there appears to be minimal promotion of thisproduct at present and so this research was undertakento provide some initial market...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1975

Research reports

Temana

Temana Ltd. is considering the marketing of a range of Home Securityfitments. The research involved the investigationof a number of promotional concepts. The research reported here was carried out in order to make a totalevaluation of all...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 8, 1975

Research reports

Summary results of qualitative research on the slumberland 'Shrinking Room' commercial

Two group discussions were conducted with couples who were considering buying a new double bed for themselvesin the next year: one group was aged 20-35 years and onegroup 36-50 years, covering the new and replacement bedmarkets. Two further groups...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1975

Research reports

Temana Ltd.

Temana is considering the marketing of a range of itemsfor Home Security. As yet consideration does not involvethe introduction of new products so much as the bringingto toghter under a common name and promotional methods, anumber of items already...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 12, 1975

Research reports

Report on qualitative research on hand and electric kitchen equipment blenders

Braun AG requires preliminary information on hand andelectric kitchen equipment in order to obtain a "feel"on the most promising areas for future product development. The research is being undertaken in severalEuropean countries with the intention of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 15, 1975

Research reports

Qualitative research into attitudes to cutlery

The aim of this research was to provide Primary ContactLtd., with information concerning attitudes held byconsumers to cutlery and, to a loser extent, relatedtableware, such as stainless steel/silver plate/silverdishes, candelabra, rose-bowls,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 15, 1974

Research reports

Design factors in Wilkinson cordless electric garden tools

Wilkinson Sword is in the process of considering newdesigns for their Cordless Electric Garden Tools. The research was required to provide general guidanceon design features in the light of current attitudesto Cordless Garden Tools and specific...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 3, 1974