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Research reports

Qualitative research into new product development for Kraft Foods Limited

As a result of previous research findings, Kraft has decided to explore and develop further theconcept of a range of frozen cheese products. Inaddition to a number of product stimuli (refined asa result of the previous stage of research), a numberof...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1977
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Citation

, C. (1977a, January 01). Qualitative research into new product development for Kraft Foods Limited . ANA - ESOMAR. Retrieved March 30, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-new-product-development-for-kraft-foods-limited-


Research reports

Report on senior service gift scheme

Five Gift Schemes have been produced for the development of Senior Service Tipped. This research had three major objectives:- to check on consumer comprehension of the mechanics of the schemes.- to assess the relative acceptability of the schemes.-...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). Report on senior service gift scheme . ANA - ESOMAR. Retrieved March 30, 2023, from


https://ana.esomar.org/documents/report-on-senior-service-gift-scheme-


Research reports

Qualitative research on project D.C.I

The general objectives of this research were to examine the feasibility of introducing a small tipped cigarette at 4/- into the Irish Market. In moredetail: 1) To explore responses to the idea of a 4/- cigarette.2) To establish the meaning of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1971
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Citation

, C. (1971a, March 01). Qualitative research on project D.C.I. ANA - ESOMAR. Retrieved March 30, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-project-d-c-i


Research reports

Report on qualitative research on Tooty variants

Rowntree Mackintosh Ltd. is interested in developing new variants for Tooty Frooties. At present, there are 3 possibilities: Tooty Toffees, Tooty Honeys, and Tooty Aniseeds. Data were required in 3 main areas:1. Attitudes to the existing Tooty...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1971
×

Citation

, C. (1971a, April 01). Report on qualitative research on Tooty variants. ANA - ESOMAR. Retrieved March 30, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-tooty-variants