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Research reports

Dairy box pack research

Three new packs have been produced for Dairy Box. The objectives of this research were to evaluate eachpack in terms of the T-Plan:1. Do they maintain Dairy Box's image as thebest quality milk chocolate assortment?; 2. Do they make the brand warmer...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
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Citation

, C. (1976a, September 01). Dairy box pack research. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/dairy-box-pack-research


Research reports

Quality Street pack & wrapper research

Following the results of previous research, itwas required to compare consumer reactions to thepresent pack and three possible replacement packs for Quality Street, and to assess consumerreactions to a revision of the contents andwrappers of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
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Citation

, C. (1977a, May 01). Quality Street pack & wrapper research. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/quality-street-pack-wrapper-research


Research reports

Dairy box packaging research

The main objectives were to evaluate the overall effectof the packs in terms of their fit with Dairy Box imageryand how far they communicated quality, style, andsophistication. Following the first piece of research to coverthese points, a second...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979
×

Citation

, C. (1979a, February 01). Dairy box packaging research. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/dairy-box-packaging-research


Research reports

Weekend pack surface design

Four previous consumer tests have been undertakenin order to find a new surface pack design forWeekend which will give the brand a more positive,modern image and greater value as a gift.The research has indicated that a balance shouldbe struck...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
×

Citation

, C. (1979a, May 01). Weekend pack surface design. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/weekend-pack-surface-design