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Research reports

Country Market Research 2019: USA

The 2019 edition of the family of Country Market Research reports are individual extractions of the overarching Global Market Research report for selected countries. Like its global counterpart, the Country Market Research reports reviewing the size...

Catalogue: Global Market Research
Author: ESOMAR B.V.
October 17, 2019
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Citation

B.V., E. (2019a, October 17). Country Market Research 2019: USA. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/country-market-research-2019-usa


Research reports

Mutatis mutandis- The business value of insights

ESOMAR's primary mission for the past 70+ years has been to safeguard and promote the interestsof the insights and data analytics profession. In recent times we have been paying a lot more attentionto the constituency of 'end-clients' (brand-owners)...

Catalogue: ESOMAR Publications
Author: Niels Schillewaert
August 14, 2020
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Citation

Schillewaert, N. (2020a, August 14). Mutatis mutandis- The business value of insights. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/mutatis-mutandis--the-business-value-of-insights


Research reports

Global Market Research 2020

The 2020 Global Market Research report reviews the size and performance of the market research industry using data collected by national research associations, leading companies, independent analysts, as well as ESOMAR representatives. The report is...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 16, 2020
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Citation

B.V., E. (2020a, September 16). Global Market Research 2020. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/global-market-research-2020


Research reports

Global Market Research 2007

Global Market Research 2007 is the 19th annual industry study undertaken by ESOMAR and the second to be developed in cooperation with KPMG Business Advisory Services. The latest edition provides the most comprehensive assessment yet of the sector's...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 17, 2007
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Citation

B.V., E. (2007a, September 17). Global Market Research 2007. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/global-market-research-2007


Research reports

Disciplinary procedures

Applying and interpreting the ICC/ESOMAR International Code on Market and Social Research is the primary responsibility of ESOMAR in cases involving an ESOMAR member. ESOMAR will notify the ICC of cases submitted to the ESOMAR Disciplinary Committee.

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2012
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Citation

B.V., E. (2012a, June 15). Disciplinary procedures . ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/disciplinary-procedures-


Research reports

Global Prices Study 2014

The Global Prices Study 2014 is based on a set of dummy projects for which participating agencies prepare bids. The bids were submitted in response to a set of seven market research projects: six consumer research projects (four quantitative, one...

Catalogue: ESOMAR Global Prices Study
Author: ESOMAR B.V.
June 12, 2014
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Citation

B.V., E. (2014a, June 12). Global Prices Study 2014. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/global-prices-study-2014


Research reports

ICC/ESOMAR international code (Czech)

The ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics, which was developed jointly with the ICC (International Chamber of Commerce), sets out global standards for self-regulation for researchers and data analysts...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
December 7, 2016
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Citation

B.V. and B.V. (2016a, December 07). ICC/ESOMAR international code (Czech). ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/icc-esomar-international-code-czech-


Research reports

How to demonstrate the value of investing in customer insight

The customer insight industry is a big success story, but internal insight teams are often on the critical radar. Against this backdrop, Esomar looked at the best way to demonstrate the value of investing in customer insight, reviewing relevant...

Catalogue: ESOMAR Publications
Author: ESOMAR B.V.
March 12, 2019
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Citation

B.V., E. (2019a, March 12). How to demonstrate the value of investing in customer insight. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/how-to-demonstrate-the-value-of-investing-in-customer-insight


Research reports

Insights in times of COVID-19

ESOMAR, as the global voice for the data, insights, and market research industry, has been guiding theindustry in the undeniable challenging times that the world has been going through for a number of weeksnow. This report is another effort to...

Catalogue: ESOMAR Publications
Author: ESOMAR B.V.
May 26, 2020
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Citation

B.V., E. (2020a, May 26). Insights in times of COVID-19. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/insights-in-times-of-covid-19