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Research papers

Utilizing rich multimedia methods for the elicitation of preferences for radical future technologies

This paper shows how the application of a platform for information acceleration methodologies can quickly allow organizations to develop preference profiles of potential users even before a product is available for market.The results of this study...

Catalogue: ESOMAR Conference on Marketing 2004
Authors: Jordan Louviere, Tim Coltman, Timothy Devinney
October 10, 2004
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Citation

Louviere, Coltman and Devinney (2004a, October 10). Utilizing rich multimedia methods for the elicitation of preferences for radical future technologies. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/utilizing-rich-multimedia-methods-for-the-elicitation-of-preferences-for-radical-future-technologies