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Utilizing rich multimedia methods for the elicitation of preferences for radical future technologies

Date of publication: October 10, 2004

Catalogue: ESOMAR Conference on Marketing 2004

Authors: Jordan Louviere, Tim Coltman, Timothy Devinney

Abstract:

This paper shows how the application of a platform for information acceleration methodologies can quickly allow organizations to develop preference profiles of potential users even before a product is available for market. The results of this study extend upon a number of common themes that have previously been reported in academic applications and consulting variants. The authors show how such approaches support effective demand assessment for radical future technologies.

Jordan Louviere

Author

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Tim Coltman

Author

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Timothy Devinney

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Louviere, Coltman and Devinney (2004a, October 10). Utilizing rich multimedia methods for the elicitation of preferences for radical future technologies. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/marketing-for-new-technologies