You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Global Market Strategy.
ANA has found 17 results for you, in 310 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Developing a global pricing strategy

In 1986 a new Company appeared on the World Stage, United Distillers, the spirits Company of Guinness PLC. The company was formed as a result of the highly publicised takeover of the Distillers Company Limited by Guinness and was primarily a...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Authors: Clive Sims, Adam Phillips, Trevor Richards
June 15, 1991

Research papers

Global branding and segmentation: Everything old is new again

This paper discusses the experiences of a major multi-national country with global branding, in general, and the market research aspects, in particular. It focuses on specific research programs developed to address global marketing issues relevant to...

Catalogue: ESOMAR Congress 1989
Author: Elana M. Hudak
Company: Colgate-Palmolive
September 1, 1989

Research papers

European aspects of a global brand

From today's standpoint BMW is an export-oriented company. As of January 1st, 1993 however, two thirds of our output will no longer be exported but sold in the single European market, BMW is prepared for this development: its distribution network is...

Catalogue: ESOMAR Congress 1989
Authors: Horst Kern, Hans-Christian Wagner, Roswitha Hassis
Company: BMW Group
September 1, 1989

Research papers

Developing an international advertising strategy for Johnnie Walker red label

The paper describes the preliminary research carried out and the thinking that prompted it. It goes on to discuss, specifically, the evolution of an advertising 'matrix' for use on a global marketing basis and how one element of it, the famous...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Monika Bhaduri
Company: Burke, Inc.
June 15, 1986

Research papers

Global marketing

Market research is no different from any other business. In order to be successful, research companies must meet their customers' needs. In the case of market research the customer is often another company, and the customer's needs will be formed by...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: John N. H. Whitaker
Company: Nielsen
June 15, 1986

Research papers

Global marketing- All right for some...

Global marketing - the practice - is not new. The term Global marketing is new and has the merit of helping us to distinguish between operating in successive foreign countries and catering for a cluster of common needs emerging from a clearly...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Martin van Mesdag
June 15, 1986

Research papers

The contribution of research to General Motors' corporate communications strategy in the U.K.

This paper, prepared jointly by a client company, an advertising agency and a research agency, is designed to demonstrate the contribution of a major programme of research to policy decisions in the area of the corporate communications of a worldwide...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Authors: Eric Fountain, Ian Parker, John A. Samuels
June 15, 1985

Research papers

Concentric action and global strategy in the capture of markets

In this paper, we have tried to show the sort of problems created for firms by the application of a global strategy. Failure to face these problems would, however, involve more serious risks. As we have seen, the stakes are rising but it would be...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Bernard Krief
June 15, 1965