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Videos

Ask the world

Imagine asking 20,000 Iranians about the future of their country - in 12 days; or people across Latin America about the Zika virus outbreak - within 24 hours of the WHO declaring it a global health emergency; or citizens in 51 countries about...

Catalogue: Latin America 2016: Research Renovation
Author: Eric Meerkamper
June 15, 2016
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Citation

Meerkamper, E. (2016a, June 15). Ask the world. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/ask-the-world


Videos

Bollywood drama in the research world

Researchers are forever looking for newer ways of engaging and understanding consumers. In this paper, I will be discussing how Dramaturgy, a concept borrowed from the study of theatre and introduced to sociology, can be applied in consumer research...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Sandeep Dutta, Kavita Rahman Gulati
Company: KANTAR TNS Malaysia
June 15, 2014
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Citation

Dutta and Gulati (2014a, June 15). Bollywood drama in the research world. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/bollywood-drama-in-the-research-world-8162


Videos

Qualitative research and neuroscience

To be able to pinpoint the relationship between qualitative research and neuroscience in accessing and exploring the unconscious thoughts and emotions of consumers, there are a number of fundamental misconceptions that need to be cleared up.Taking a...

Catalogue: Congress 2014: What Inspires?
Author: Georges Guelfand
June 15, 2014
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Citation

Guelfand, G. (2014a, June 15). Qualitative research and neuroscience. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/qualitative-research-and-neuroscience