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Research reports

Qualitative research on Snuggles tv advertising demonstrations

The primary objective of this research was to exploremothers' reactions to five alternative Demonstrationsequences as integral parts of a launch commercial forSnugglers. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 13, 1973
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Citation

, C. (1973a, August 13). Qualitative research on Snuggles tv advertising demonstrations. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-snuggles-tv-advertising-demonstrations


Research reports

Qualitative research on Park Drive advertising

For the last eighteen months, Park Drive Plain has had aseparate campaign on posters while Park Drive Tipped/Specialhave been advertised together in press and posters. The research was required to evaluate the proposed cartooncampaign among Park...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 11, 1973
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Citation

, C. (1973a, November 11). Qualitative research on Park Drive advertising . ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-park-drive-advertising-


Research reports

Summary report on teenage attitudes to television viewing with special reference to 'pop' music

The general purpose of the research reported here was toestablish types of teenage interests with special referenceto television viewing. The objectives of the researchwere to identify programme styles and items which couldbe involved in programmes...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 8, 1973
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Citation

, C. (1973a, June 08). Summary report on teenage attitudes to television viewing with special reference to 'pop' music. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/summary-report-on-teenage-attitudes-to-television-viewing-with-special-reference-to-pop-music


Research reports

Qualitative research on Maxwell House commercial

The research was required on a new commercial forMaxwell House with a view to assessing what messageand image Maxwell House are trying to put across. On the assumption that Maxwell House will havetested the commercial themselves against their...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 11, 1973
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Citation

, C. (1973a, March 11). Qualitative research on Maxwell House commercial. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-maxwell-house-commercial


Research reports

Report on qualitative research on Topexane advertising treatments

The main objectives of this research were:1. Toevaluate the communication effectiveness of each execution;2. Attitudes of each target group to each execution; 3. Preference of each target group for particular executions.About this collection:Peter...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1973
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Citation

, C. (1973a, October 01). Report on qualitative research on Topexane advertising treatments. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-topexane-advertising-treatments


Research reports

Report on qualitative research on 'Oncle Edouard'

A campaign for advertising After Eight Mints hasbeen developed in France for french television.The style is similar to the past advertising stylefor After Eight in the U.K. i.e. a dinner tablesetting. The objectives of the research reporthere were to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 14, 1973
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Citation

, C. (1973a, June 14). Report on qualitative research on 'Oncle Edouard'. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-oncle-edouard-


Research reports

Summary report on television advertising for Grovewood kitchen units 'Tramps' commercials

In recalling commercials in the reel shown;the Grovewood advertisement was always spontaneouslyrecalled and in most cases was either noted as GrovewoodImpact or Kitchens. Errors tended to relate to mishearingthe name, which was unknown to almost all...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1975
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Citation

, C. (1975a, August 01). Summary report on television advertising for Grovewood kitchen units 'Tramps' commercials. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/summary-report-on-television-advertising-for-grovewood-kitchen-units-tramps-commercials


Research reports

Qualitative research on storage radiator advertising

The research was required to testout the acceptability and credibility of this claim, andsome alternative ways of expressing the cost advantage ofoff-peak tariffs.The specific objectives were:1. To establish consumers' expectations of whatstorage...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1976
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Citation

, C. (1976a, April 01). Qualitative research on storage radiator advertising. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-storage-radiator-advertising


Research reports

Qualitative research on Polo press advertising

The objectives of the research reported here wereto examine consumer reactions to the pressadvertisements in terms of their competitive appeal;their meaning, and their relevance in supportingPolo as the definitive mint.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977
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Citation

, C. (1977a, August 01). Qualitative research on Polo press advertising. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-polo-press-advertising