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Qualitative research on Polo press advertising

Date of publication: August 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

The objectives of the research reported here were to examine consumer reactions to the press advertisements in terms of their competitive appeal; their meaning, and their relevance in supporting Polo as the definitive mint.

CRAM/Peter Cooper Archive

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Research Reports

Research report on Polo advertising research

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

January 9, 1975

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Citation

, C. (1975a, January 09). Research report on Polo advertising research. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/research-report-on-polo-advertising-research


Research Reports

Research report on Polo commercials

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

October 1, 1973

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Citation

, C. (1973a, October 01). Research report on Polo commercials. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/research-report-on-polo-commercials


Research Reports

Qualitative research on TCP gel press advertising

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

March 6, 1975

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Citation

, C. (1975a, March 06). Qualitative research on TCP gel press advertising. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-tcp-gel-press-advertising


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Citation

, C. (1977a, August 01). Qualitative research on Polo press advertising. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-tcp-gel-press-advertising