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Qualitative research on Dettol press advertising

Date of publication: April 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

A press advertising campaign on the theme "Dettol Protects" has been proposed. Six potential ads have been suggested. The research was developed to check consumer reaction to eight press advertisements both individually and as a campaign. 

CRAM/Peter Cooper Archive

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Research Reports

Qualitative research on Dettol promotions

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

May 1, 1977

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Citation

, C. (1977a, May 01). Qualitative research on Dettol promotions. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-dettol-promotions


Research Reports

Qualitative research on Dettol packaging and labels

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

July 1, 1977

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Citation

, C. (1977a, July 01). Qualitative research on Dettol packaging and labels. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-dettol-packaging-and-labels


Research Reports

Dettol advertising

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

September 8, 1975

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Citation

, C. (1975a, September 08). Dettol advertising. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/dettol-advertising


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Citation

, C. (1977a, April 01). Qualitative research on Dettol press advertising. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/dettol-advertising