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Qualitative research on Dettol press advertising

Date of publication: April 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

A press advertising campaign on the theme "Dettol Protects" has been proposed. Six potential ads have been suggested. The research was developed to check consumer reaction to eight press advertisements both individually and as a campaign. 

CRAM/Peter Cooper Archive

Author

This is a long description of some author details.

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

, C. (1977a, April 01). Qualitative research on Dettol press advertising. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-dettol-press-advertising