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Research papers

If the future is grey, is the future bright?

The key focus of this study is to understand the impact of the ageing population on purchasing behaviour in FMCG markets. The authors attempt to determine whether purchase behaviour remains constant with age, focusing especially on store and category...

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003
Authors: Andrew Czarnowski, Peter Gouw
Companies: KANTAR TNS Malaysia, GfK
March 30, 2003
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Citation

Czarnowski and Gouw (2003a, March 30). If the future is grey, is the future bright?. ANA - ESOMAR. Retrieved June 09, 2023, from


https://ana.esomar.org/documents/if-the-future-is-grey-is-the-future-bright-


Research papers

Data convergence

The key focus of this paper is to outline how different market research disciplines are starting to converge and how the consumer panel is particularly at the heart of this process, reaching this position because of its ability to offer both...

Catalogue: ESOMAR Panel Research Conference 2005
Authors: Andrew Czarnowski, Judith Passingham
Company: KANTAR TNS Malaysia
April 17, 2005
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Citation

Czarnowski and Passingham (2005a, April 17). Data convergence. ANA - ESOMAR. Retrieved June 09, 2023, from


https://ana.esomar.org/documents/data-convergence