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If the future is grey, is the future bright?

Date of publication: March 30, 2003

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003

Companies: KANTAR TNS Malaysia, GfK

Authors: Andrew Czarnowski, Peter Gouw

Abstract:

The key focus of this study is to understand the impact of the ageing population on purchasing behaviour in FMCG markets. The authors attempt to determine whether purchase behaviour remains constant with age, focusing especially on store and category choice, but also considering the impact on brands. In this paper data derived from the Europanel electronic scanning consumer panels in Great Britain and the Netherlands is used.

Andrew Czarnowski

Author

This is a long description of some author details.

Peter Gouw

Author

This is a long description of some author details.

Research Papers

Responsible consumerism

Catalogue: Congress 2009: Leading The Way

Authors: Claire Rutherford, Alan Bowman

 

June 15, 2009

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Citation

Rutherford and Bowman (2009a, June 15). Responsible consumerism. ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/responsible-consumerism


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Research World (March 2006)

Catalogue: Research World 2006

Author: ESOMAR B.V.

 

March 1, 2006

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B.V., E. (2006a, March 01). Research World (March 2006). ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/research-world-march-2006-


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Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Author: Heikki J. Kasari

 

June 9, 2002

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Citation

Kasari, H. J. (2002a, June 09). TV viewing patterns in Internet access homes. ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/tv-viewing-patterns-in-internet-access-homes


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Citation

Czarnowski and Gouw (2003a, March 30). If the future is grey, is the future bright?. ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/tv-viewing-patterns-in-internet-access-homes