Abstract:
The key focus of this study is to understand the impact of the ageing population on purchasing behaviour in FMCG markets. The authors attempt to determine whether purchase behaviour remains constant with age, focusing especially on store and category choice, but also considering the impact on brands. In this paper data derived from the Europanel electronic scanning consumer panels in Great Britain and the Netherlands is used.
Research Papers
Responsible consumerism
Catalogue: Congress 2009: Leading The Way
Authors: Claire Rutherford, Alan Bowman
 
June 15, 2009
Research Papers
TV viewing patterns in Internet access homes
Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Author: Heikki J. Kasari
 
June 9, 2002
