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If the future is grey, is the future bright?

Date of publication: March 30, 2003

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003

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Authors: Andrew Czarnowski, Peter Gouw

Abstract:

The key focus of this study is to understand the impact of the ageing population on purchasing behaviour in FMCG markets. The authors attempt to determine whether purchase behaviour remains constant with age, focusing especially on store and category choice, but also considering the impact on brands. In this paper data derived from the Europanel electronic scanning consumer panels in Great Britain and the Netherlands is used.

Andrew Czarnowski

Author

This is a long description of some author details.

Peter Gouw

Author

This is a long description of some author details.

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Citation

Czarnowski and Gouw (2003a, March 30). If the future is grey, is the future bright?. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/if-the-future-is-grey-is-the-future-bright-