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Videos

Regional consumption in the age of COVID-19

Hear from Europanel on the state of consumer behaviour for a better understanding of market movements and the implications.

Catalogue: ESOMAR TV: North America & Europe at Home
Author: Richard Herbert
Company: Europanel
April 30, 2020

Videos

Newsflash from Europanel

Hear from Europanel on the state of consumer behaviour in Brazil and Mexico for a better understanding of market movements and the implications. What can we learn and what has happened so far in LATAM?

Catalogue: ESOMAR TV: Latin America at Home
Author: Richard Herbert
Company: Europanel
April 23, 2020

Videos

FMCG in China and India, 2007 to 2019; China pre and post COVID-19: What can we learn?

Hear from Europanel on the state of consumer behaviour in China and India for a better understanding of market movements and the implications.

Catalogue: ESOMAR TV: Asia Pacific at Home
Author: Richard Herbert
Company: Europanel
April 16, 2020

Research papers

Brand growth 2.0

This paper will shed some light on what is really driving brand growth and inspiring manufactures and retailers towards profitable business.? We identify the drivers of brand growth globally, regionally and locally.? By combing a holistic and deep...

Catalogue: CEE Research Forum 2014: East Connection
Authors: Richard Herbert, Oliver Koll, Raluca Raschip
Company: GfK
March 24, 2014

Research papers

Retailer brands

This study investigates from four angles why retail brands are growing. Employing panel and adhoc information collected on some 2,000 categories in 33 countries, the authors uncover reasons for different private label success rates between countries,...

Catalogue: ESOMAR Retailing Industry Conference 2005
Authors: Richard Herbert, Oliver Koll
April 19, 2005

Research papers

Research can be innovative too

This paper describes a research project born of a business need at Procter & Gamble. Management had the vision that adoption of our new innovations could be accelerated if we could identify those consumers with the highest likelihood of being...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Richard Herbert, Mahmoud Aboul-Fath
Company: Procter & Gamble
September 22, 2002