Resources Library by ANA

Create wear

From a GSM jacket to 'create wear', this paper gives an example of process innovation on wearable communication using methodologies that combine consumer insights, technology advances, trend analysis and user tests.The paper explores mixing techno...

Catalogue: ESOMAR Conference on Digital Futures 2005

Authors: Emeric Mourot, Laurent Ponthou

March 1, 2005

Lunch break

This paper describes how to put together an innovative research design based on several contrasting perspectives and techniques, with the purpose of gaining new consumer insight and understanding in the school-lunch market in Norway.The ultimate goal...

Catalogue: ESOMAR Conference 2005: Innovate!

Authors: Ole Petter Nyhaug, Jeanette Bergquist

February 27, 2005

Using customer-based ideation to drive new product development

This paper demonstrates how companies charged with new product development can use an effective, low-cost, qualitative market research methodology to drive the development of new, market-driven products.Most companies face the challenge of developing...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004

Authors: Mark Silverberg, Jim Thomas

November 28, 2004

The calculus of consumer privacy

This paper provides the 'algebra of the consumer's mind' regarding what the consumer wants different types of professionals and companies to know about them. We look at the relevance of different insights, seeing how each is appropriate to a variety...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business

Authors: Barbara Itty, Jeffrey Ewald, Jacqueline Beckley, Howard R. Moskowitz

September 19, 2004

Facilitating consumer insight

Over the past five years research has made some giant strides by increasing its impact on business decision making. But what does this mean for the relationship between client researchers and their suppliers? The focus of this paper is a case study...

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004

Authors: Becky Power, Charlotte Webb, Quentin Ashby

Company: GSK

April 18, 2004

Harnessing the "four pillars of insight" to gain a return on insight

This paper illustrates how online insight management techniques are supporting the research and planning effort of a spring bottled water company in planning new bottled waters.The paper describes the work carried out to support the processes of...

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004

Authors: Elizabeth Singleton, Tony Bowden

April 18, 2004

A clean future

This paper will tell the story of co-research as it is seen through the eyes of the client and researcher. We will show how Electrolux Floor Care Europe and Ipsos-Eureka work systematically and strategically with Consumer Insight within the product...

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004

Authors: Anna Karin Trydegård, Naama Forsrup, Eva Glantz

Company: Ipsos MRBI

April 18, 2004

Creating desire - Helping the buyer to buy

This paper outlines the rationale and process for developing a new kind of consumer insight programme; innovative in both its way of 'mining' for emerging consumer desires (as a platform for future brand planning and development) and its approach to...

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004

Authors: Mark Rodgers, Mattias Ostlund

April 18, 2004

Technology in consumer talk

This paper investigates how ordinary people use technology as both topic and resource in their natural interactions, away from research. New insight into attitudes and behaviour is achieved by researching how people use technology to manage real-life...

Catalogue: ESOMAR Conference 2004: Technovate 2

Author: Rachel Lawes

February 2, 2004