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Research papers

Data for dialogue

The following, linked, papers argue that representative consumer panels, reflecting actual purchasing behaviour, have a unique role to play in the provision of relevant, actionable information to both the retailers and the manufacturers who wish to...

Catalogue: Seminar 1993: Maximising Retail Sales In Recession
Authors: Richard Piper, Allan Breese
Company: KANTAR TNS Malaysia
June 15, 1993
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Citation

Piper and Breese (1993a, June 15). Data for dialogue. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/data-for-dialogue


Research papers

Brands and own brands in Europe

More purchasing power, the need for a guaranteed profit margin, tougher retail competition, the recession and the need to have own (ISP's directed the European food retailers to a policy in which own brands became more important than in former times....

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Author: René W.J. Salimans
Company: Nielsen
June 4, 1986
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Citation

Salimans, R. W. (1986a, June 04). Brands and own brands in Europe. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/brands-and-own-brands-in-europe