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Chen, Mundhwa, Ng and Haldar (2024a, November 19). Riding the K-Wave. ANA - ESOMAR. Retrieved December 10, 2024, from
https://ana.esomar.org/documents/riding-the-k-wave
Chen, Mundhwa, Ng and Haldar (2024a, November 19). Riding the K-Wave. ANA - ESOMAR. Retrieved December 10, 2024, from
https://ana.esomar.org/documents/riding-the-k-wave-12695
Sciarretta, C. (2024a, April 24). Media Metrics. ANA - ESOMAR. Retrieved December 10, 2024, from
https://ana.esomar.org/documents/media-metrics
Almeida and Miranda (2019a, September 08). Boosting fan engagement. ANA - ESOMAR. Retrieved December 10, 2024, from
https://ana.esomar.org/documents/boosting-fan-engagement
Almeida, P. (2019a, September 08). Boosting fan engagement. ANA - ESOMAR. Retrieved December 10, 2024, from
https://ana.esomar.org/documents/boosting-fan-engagement-10695
Galindo, C. (2019a, June 27). Main drivers. ANA - ESOMAR. Retrieved December 10, 2024, from
https://ana.esomar.org/documents/main-drivers
Rocha, A. (2018a, September 23). Smart people meters. ANA - ESOMAR. Retrieved December 10, 2024, from
https://ana.esomar.org/documents/smart-people-meters
Mundhwa, B. (2017a, December 04). Indian TV industry. ANA - ESOMAR. Retrieved December 10, 2024, from
https://ana.esomar.org/documents/indian-tv-industry-9208
Lorch, J. (2017a, November 27). John Wanamaker... We now know which 50% of advertising is wasted. ANA - ESOMAR. Retrieved December 10, 2024, from
https://ana.esomar.org/documents/john-wanamaker-we-now-know-which-50-of-advertising-is-wasted