Main drivers

Date of publication: June 27, 2019

Author: Claudia Galindo

Abstract:

Connecting dots! How to provoke the audience, increase viewers and home integration through a sports reality show! The vivid Exatlon México experience! How a content may impact in the audience patterns of a TV channel, and more important among their competitor and the daypart offer; it was a challenge to understand and a challenge to repeat the success in the next season; therefore multi-source research has been conducted; a base study to understand the cultural code of the Mexicans toward tv, anthropologic research, audience measurement research, and indicators; along with qualitative deep-dive research. 

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