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Research papers

Vision and research

The subject of this contribution is the succesful market-launch of the news-magazine FOCUS in Germany in 1993. We shall begin by examining the genesis of the magazine: from the original conceptual vision to the point of its realisation. Central to...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Authors: Ulf-Dieter Filipp, Petra Maria Nippa
November 1, 1995
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Citation

Filipp and Nippa (1995a, November 01). Vision and research. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/vision-and-research