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Videos

Less facts, more fiction: Expanding research's mind

For years, the value of research has come under scrutiny because we have tended to place significant value on the mechanics of what we do, as if somehow, by seeking to justify and explain research’s purity and rigour, we are able to hike up its...

Catalogue: Congress 2013: Think Big
Authors: Leanne Tomasevic, Elizabeth Lonergan, James Ebdon
June 15, 2013
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Citation

Tomasevic, Lonergan and Ebdon (2013a, June 15). Less facts, more fiction: Expanding research's mind. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/less-facts-more-fiction-expanding-research-s-mind


Videos

Organizational research reinvigoration

As a top five Internet company, AOL has historically struggled with the role of research, analytics and insights. In the past two years, however, the company re- oriented itself around the voice of the consumer. In doing so, research became a...

Catalogue: Congress 2013: Think Big
Authors: Christian Kugel, Cortney Henseler
June 15, 2013
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Citation

Kugel and Henseler (2013a, June 15). Organizational research reinvigoration. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/organizational-research-reinvigoration