Organizational research reinvigoration

Date of publication: June 15, 2013

Abstract:

As a top five Internet company, AOL has historically struggled with the role of research, analytics and insights. In the past two years, however, the company re- oriented itself around the voice of the consumer. In doing so, research became a critical function central to the company's decision making. This session delves into how the team architected the turnaround and the lessons that other research organisations can take away from this experience.

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