You searched for: "congress 2018"

ANA has found 105 results for you, in 1142 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Magazines

Research World (March-April 2018)

With the constant shifting sands of technology, how can researchers stay abreast of the latest developments in advertising and media research and the interplay between the different communication platforms? What's the state of the art in media and...

Catalogue: Research World 2018
Author: ESOMAR B.V.
April 1, 2018
×

Citation

B.V., E. (2018a, April 01). Research World (March-April 2018). ANA - ESOMAR. Retrieved January 08, 2026, from


https://ana.esomar.org/documents/research-world-march-april-2018-


Magazines

Research World (February 2018)

The world is in turmoil. Hyperbole or reality? As we look back on 2017, it is difficult to characterise the state of things as anything but turmoil–and experts interviewed in this issue would agree. But, if this is the case, what then is the...

Catalogue: Research World 2018
Author: ESOMAR B.V.
February 1, 2018
×

Citation

B.V., E. (2018a, February 01). Research World (February 2018). ANA - ESOMAR. Retrieved January 08, 2026, from


https://ana.esomar.org/documents/research-world-february-2018-


Magazines

Research World (December 2017)

What role does research have in understanding and interpreting social change? Can the profession measure social impact and help decision makers understand what they need to do? Where and how can research help build a better society?

Catalogue: Research World 2017
Author: ESOMAR B.V.
December 16, 2017
×

Citation

B.V., E. (2017a, December 16). Research World (December 2017). ANA - ESOMAR. Retrieved January 08, 2026, from


https://ana.esomar.org/documents/research-world-december-2017-


Magazines

Research World (October 2017)

We’ve done the research, delivered the data and gleaned the insights but what is the return on investment? We look at how researchers can best work with their clients to ensure that the research really provides new and useful insights and...

Catalogue: Research World 2017
Author: ESOMAR B.V.
October 4, 2017
×

Citation

B.V., E. (2017a, October 04). Research World (October 2017). ANA - ESOMAR. Retrieved January 08, 2026, from


https://ana.esomar.org/documents/research-world-october-2017-


Magazines

Research World (September 2017)

Visionary - It’s been 70 years since ESOMAR held its first Congress in Amsterdam where the industry agreed to form an association which would help the burgeoning industry to grow. In this special anniversary edition of Research World we...

Catalogue: Research World 2017
Author: ESOMAR B.V.
September 1, 2017
×

Citation

B.V., E. (2017a, September 01). Research World (September 2017). ANA - ESOMAR. Retrieved January 08, 2026, from


https://ana.esomar.org/documents/research-world-september-2017-


Research papers

Tracking What Matters

Traditional brand tracking has long relied on predefined attributes, often derived from qualitative research or stakeholder input. While effective, these methods risk overlooking the dynamic and evolving ways consumers engage with brands in real...

Catalogue: Congress 2026
Authors: Imran Khan, Fiona Buchanan, Adhil Patel, Kyle Findlay, Aldu Cornelissen
Companies: MDI, Kellogg Company (Kellanova)
January 1, 1970
×

Citation

Khan, Buchanan, Patel, Findlay and Cornelissen (1970a, January 01). Tracking What Matters. ANA - ESOMAR. Retrieved January 08, 2026, from


https://ana.esomar.org/documents/tracking-what-matters