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Research papers

Marketing to women in traditionally male markets

The paper discusses the influence of more non-married women, more working women, more supermarket shopping and a generally increased need to share activities with their husbands, as reasons why women are encroaching into traditionally male markets.

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Maggie Stanway
June 18, 1980
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Citation

Stanway, M. (1980a, June 18). Marketing to women in traditionally male markets. ANA - ESOMAR. Retrieved March 30, 2026, from


https://ana.esomar.org/documents/marketing-to-women-in-traditionally-male-markets


Research papers

Report of working group

The starting point for our discussion was the recognition that social change is proceeding faster than at any time in human history. Politicians, administrators, and those involved in the political process are therefore like managers of industrial...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Authors: Karel C. P. Slootman, Andrew Robert McIntosh
June 18, 1980
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Citation

Slootman and McIntosh (1980a, June 18). Report of working group. ANA - ESOMAR. Retrieved March 30, 2026, from


https://ana.esomar.org/documents/report-of-working-group


Research papers

Levi's: The art of staying ahead

Founded in 1850, Levi Strauss is now the largest clothing manufacturer in the world. The historical development of the Company is traced, and the astonishing growth in the blue jean market from the 1950s onwards. The way that the Levi Strauss Company...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Authors: Judith Blundun, Christine Restall
June 18, 1980
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Citation

Blundun and Restall (1980a, June 18). Levi's: The art of staying ahead . ANA - ESOMAR. Retrieved March 30, 2026, from


https://ana.esomar.org/documents/levi-s-the-art-of-staying-ahead-


Research papers

Impact of change on retail strategy, structure and performance

This paper focuses on the analysis of change across three distinct, but interrelated environments: i) consumer; ii) economic and iii) retailing. Past failures in retailing research have resulted from a lack of focus and direction and from attempts to...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Douglas J. Tigert
June 18, 1980
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Citation

Tigert, D. J. (1980a, June 18). Impact of change on retail strategy, structure and performance . ANA - ESOMAR. Retrieved March 30, 2026, from


https://ana.esomar.org/documents/impact-of-change-on-retail-strategy-structure-and-performance-


Research papers

Journalistic developments in the use of opinion polls: Panel discussion

It's not know-how about opinion polls but pure journalistic knowledge of how to integrate opinion and attitudinal research in the journalistic formula.

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Author: Bertil Torekull
June 15, 1980
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Citation

Torekull, . (1980a, June 15). Journalistic developments in the use of opinion polls: Panel discussion. ANA - ESOMAR. Retrieved March 30, 2026, from


https://ana.esomar.org/documents/journalistic-developments-in-the-use-of-opinion-polls-1947


Research papers

Opinion polling in Ireland

This paper addresses itself to the factors underlying the rapid change in the attitudes held by the Irish media toward political opinion polling. It draws on data derived from the continuous IMS Political Monitor (established in 1974). It also...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Author: John F. Meagher
June 15, 1980
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Citation

Meagher, J. F. (1980a, June 15). Opinion polling in Ireland. ANA - ESOMAR. Retrieved March 30, 2026, from


https://ana.esomar.org/documents/opinion-polling-in-ireland


Research papers

Interviewing children

The IFES has started a research project on public and parental resistance to the interviewing of children, examine for a series of topics which arguments are used against interviews with children, where the appropriate age limit to treating the topic...

Catalogue: Seminar 1980: Children And Young People
Author: Ernst Gehmacher
Company: IFES - Institute for Empirical Social Research
June 15, 1980
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Citation

Gehmacher, E. (1980a, June 15). Interviewing children. ANA - ESOMAR. Retrieved March 30, 2026, from


https://ana.esomar.org/documents/interviewing-children


Research papers

Smoking habits amongst the youth

By order of the "Stichting Volksgezondheid en Roken" (Foundation Health and Smoking, an organization sponsored by the Dutch Ministry of Health) NIPO interviewed in the period 5- 22nd march 1979 a sample of 2.474 youngsters between 10 and 15 years....

Catalogue: Seminar 1980: Children And Young People
Author: Fred C. G. de Buijzer
Company: NIPO
June 15, 1980
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Citation

de Buijzer, F. C. (1980a, June 15). Smoking habits amongst the youth. ANA - ESOMAR. Retrieved March 30, 2026, from


https://ana.esomar.org/documents/smoking-habits-amongst-the-youth


Research papers

Effects of television advertising on children

A sample of 900 children (and their mothers), aged 6 to 13 and representative the Federal Republic of Germany was interviewed on a wide- spread selection of leisure-time activities, media consumption data as well as their opinions and attitudes...

Catalogue: Seminar 1980: Children And Young People
Author: Henning Haase
June 15, 1980
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Citation

Haase, H. (1980a, June 15). Effects of television advertising on children. ANA - ESOMAR. Retrieved March 30, 2026, from


https://ana.esomar.org/documents/effects-of-television-advertising-on-children