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Videos
The marketing impact score
This presentation answers a key client question: what is the right Marketing Metric?
Catalogue: Big Data World 2017: Smart Data Integration
Authors: Caroline Smiley, Fiona Blades
Company: MESH Experience
January 15, 2017
Videos
Accelerating B2B sales with Big Data
How Universal Avenue increased earnings for their B2B sales team by creating advanced predictions based on internal and external data streams.
Catalogue: Big Data World 2017: Smart Data Integration
Authors: Jonatan Hedin, Stephen Kirk
January 15, 2017
Magazines
Research World (December 2016)
Some would say that our industry started a century ago when in 1916 the Literary Digest ran the first national opinion poll among its readers, correctly predicting Woodrow Wilson as the next US President. The Digest correctly called the next four...
Catalogue: Research World 2016
Author: ESOMAR B.V.
December 15, 2016
Research papers
Artificial Intelligence algorithms
This paper will illustrate how AI algorithms on big data sources (social media, search, e-commerce, Internet of Things, Mobile data) can be developed and applied for transforming consumer insights and marketing programs. This transformation will be...
Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Sunando Das
Company: KANTAR TNS Malaysia
November 18, 2016
Research papers
From Big Data to big decisions
In a world of Big Data and an ever-widening variety of data types, technological tools and infrastructure, while not glamorous, are mission-critical to insights creation and building a data-driven business culture. Microsoft's Market Research team...
Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Reed Cundiff, Ilana Saarikko
Company: Microsoft
November 18, 2016
Research papers
The walking Z
Every generation writes their own story. Up-close and personal with GenerationZ!Winning young consumers when they have reached legal drinking age is of highest priority for AB-InBev. In order to predict what the future of marketing could look like,...
Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Marco Gruhn, Kerstin Klaer
Company: AB InBev
November 16, 2016
Research papers
Welcome to the club
This paper will question the role of objectivity across three parameters: a) what motivates us as human beings, b) key cultural shifts which have taken hold and introduced a change in values and 3) a change in client priorities. This paper will then...
Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Steve Hill, Rhiannon Price
Company: Northstar Research
November 16, 2016
Research papers
