Resources Library by ANA

Making data fit

Through this paper you will learn how Fitness First and Chime Insight & Engagement (CIE) worked together to deliver this project and turned a highly detailed and accurate piece of data analysis around six segments into an engaging and usable toolkit....

Catalogue: Congress 2017: Visionary

Authors: Caroline Bates, Ali Powell

August 22, 2017

MENAP and the rise of person-centric measurement not audience measurement

With the advent of more robust digital platforms, marketing is moving from audience- and channel-based planning, to person-centric marketing. With this shift in focus, tools to quantify and analyse the behaviours at the individual level are required....

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact

Author: Rolfe Swinton

Company: RealityMine

June 15, 2017

Getting to know a protagonist

Our journey started with trying to understand men their online world of personal care, ironically the primary expertise of women. But in the end, we uncovered many more valuable insights beyond personal care...The research provided INSPIRATIONAL,...

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact

Author: Nihan Sahan Eren

June 15, 2017

Research World (May-June 2017)

Virtual reality, artificial intelligence, nano-technology, automated interviewing, the list is complex and changing by the day. So what’s hot and what’s not? What’s about to come screaming out of the starting gates taking all of us by...

Catalogue: Research World 2017

Author: ESOMAR B.V.

June 1, 2017

Revue Française du Marketing (Juin 2017)

La RFM est la plus ancienne revue française de marketing. Elle occupe une placeéminente au sein des publications scientifiques en sciences de gestion, tant par sonaccréditation par la FNEGE et l'AERES, que par l' originalité de son...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

June 1, 2017

Integrating survey data and user data

In the age of performance and programmatic marketing, advertisers have come to expect speed, agility and accuracy in everything from target audience understanding, to communications planning, and measuring campaign effectiveness. This paper details...

Catalogue: Asia Pacific 2017: Discoveries

Authors: Yang Yang, Bonnâe Ogunlade

May 9, 2017

How can a Chinese manufacturer discover their international customers through integrated methodologies?

Target consumers for many Chinese manufacturers are based internationally, and accessing an accurate view of their audience is more imperative than for those living in the same culture as their market. As Chervon expands further into the US and...

Catalogue: Asia Pacific 2017: Discoveries

Authors: Jeff Tsui, Alex Tu

Company: Kantar

May 9, 2017

MENA spending patterns: Where does the money go?

The inflation wave is hitting full force in the Middle East & North Africa region, at a time where the political scene is not holding strong grounds. Anxiety levels are surging. People are torn between their dreams and aspirations AND the need to...

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact

Authors: Mona Ahmed, Asli Kokcu Peksen, Ghaida Fatany

March 21, 2017

Research World (January-February 2017)

The very structure of the industry is changing, fueled by rapid developments in technology and new entrants into the market. As data collection becomes increasingly automated, the added value has shifted from collecting data to interpreting and...

Catalogue: Research World 2017

Author: ESOMAR B.V.

February 1, 2017