You searched for: "ESOMAR Fragrance Research Conference 2005"

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Research papers

Capturing the algebra of the customer's mind for fragrance through pictures, text and decompositional research analyses

This paper presents a new approach to the measurement of fragrance 'ideas' (e.g. a fragrance for today woman), based upon the fit of a visual concept to a specific fragrance idea. The features of the visual concept are systematically varied by...

Catalogue: ESOMAR Fragrance Research Conference 2005
Authors: Barbara Itty, Howard R. Moskowitz, Brae McDonough, Aurea Gupton
Company: Moskowitz Jacobs Inc.
May 15, 2005
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Citation

Itty, Moskowitz, McDonough and Gupton (2005a, May 15). Capturing the algebra of the customer's mind for fragrance through pictures, text and decompositional research analyses. ANA - ESOMAR. Retrieved September 17, 2025, from


https://ana.esomar.org/documents/capturing-the-algebra-of-the-customer-s-mind-for-fragrance-through-pictures-text-and-decompositional-research-analyses


Research papers

The role of fragrance in the brand personality of consumer products

This paper explores the role of fragrance in defining a brand's personality at the point of purchase relative to its packaging. Louis Cheskin's concept of Sensation Transference provides the basis for this exploratory research.Results contained...

Catalogue: ESOMAR Fragrance Research Conference 2005
Authors: Maryana Kaplan, Kendra Zarrilli
Company: Q Research Solutions, Inc.
May 15, 2005
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Citation

Kaplan and Zarrilli (2005a, May 15). The role of fragrance in the brand personality of consumer products. ANA - ESOMAR. Retrieved September 17, 2025, from


https://ana.esomar.org/documents/the-role-of-fragrance-in-the-brand-personality-of-consumer-products


Research papers

How American fragrance brands can effectively address multi-cultural differences

New perfume launches from leading American brands are often disappointing abroad, especially in France in comparison to their success in the United States.Leading American brands in other industries experience the same difficulty. Increasing cultural...

Catalogue: ESOMAR Fragrance Research Conference 2005
Authors: Frédéric Miedzinski, Alan Appelbaum
Company: Market Probe International Inc.
May 15, 2005
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Citation

Miedzinski and Appelbaum (2005a, May 15). How American fragrance brands can effectively address multi-cultural differences. ANA - ESOMAR. Retrieved September 17, 2025, from


https://ana.esomar.org/documents/how-american-fragrance-brands-can-effectively-address-multi-cultural-differences


Research papers

Driving fragrance research through predictive modelling

This paper explores the unique challenges in sensory research of fragrances. A new approach to multivariate modeling is presented to explain what consumer qualities with respect to attitudes/beliefs, lifestyles, usage, and demographics and what...

Catalogue: ESOMAR Fragrance Research Conference 2005
Authors: David W. Ingersoll, David Lundahl, David Plaehn
May 15, 2005
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Citation

Ingersoll, Lundahl and Plaehn (2005a, May 15). Driving fragrance research through predictive modelling. ANA - ESOMAR. Retrieved September 17, 2025, from


https://ana.esomar.org/documents/driving-fragrance-research-through-predictive-modelling