Resources Library by ANA

Partnership, marriage, hookup, or one night stand?

Our ecosystem, comprising client, agency, and consumer is being impacted by the shift of marketing budgets towards digital expenditure, and away from traditional. Different consumer behaviour patterns and resultant media allocation influence the...

Catalogue: Asia Pacific 2016: Get Connected!

Authors: David McCallum, Tomoko Nishi

June 15, 2016

The evolution of PayPal: New money, new purpose

In 2015, PayPal stood on the brink of a new and exciting future as it parted company with eBay and prepared its new independence and launch on NASDAQ. In light of this, the brand sought to redefine itself in the context of a highly dynamic and...

Catalogue: Congress 2016: #WOW

Authors: Daniel Jenkinson, Robert Cook

Company: Firefish

June 15, 2016

Delighting the shopsumer in the instant gratification world (Spanish)

Internet/Digital is no longer a question; it's a fact: Mobile and social aren't emerging, but merging through consumers who have become part-time marketers, who understand and expect brands to be honest and fast. For shopsumers speed, knowledge...

Catalogue: Latin America 2016: Research Renovation

Author: Edwin Taborda

June 15, 2016

Re-imagine marketing research

Imagine a world in which communications through all touchpoints are 'RAVES', which stands for being RELEVANT and RESPECTFUL, ACTIONABLE, VALUABLE whether in monetary, cognitive or emotional terms and provide an exceptional EXPERIENCE, telling a...

Catalogue: Congress 2016: #WOW

Author: Jerry (Yoram) Wind

June 15, 2016

Insights2020

Insights2020 – Driving Customer-Centric Growth, is a global marketing leadership initiative focused on aligning insights and analytics strategy, structure and capability to drive business growth. The Insights2020 study has developed the...

Catalogue: Asia Pacific 2016: Get Connected!

Author: Marc de Swaan Arons

June 15, 2016

Connecting with consumers: A new way of plugging in

When we think of the future of connecting to the ever-digital consumer, we often imagine the Internet of Things, digital devices, virtual worlds and other ways to plug into their universe, but this way of connecting is inherently limited unless we...

Catalogue: Congress 2016: #WOW

Author: Nikki Lavoie

June 15, 2016

Impact

The drive for - insights into action - in companies has empowered workers/employees to co-create plans into real "action" every single day. In order to do that within our organisation, we created an interactive platform: the "Activation Studio". The...

Catalogue: Asia Pacific 2016: Get Connected!

Author: Tom De Ruyck

Company: InSites Consulting

May 19, 2016

How to save two industries and make a little money

Digital Segment Targeting is the name we give to a new set of techniques that involve scaling up attitudinal data via lookalike modelling to identify a large constituency within the general population that are likely to have the same attitudes, and...

Catalogue: Asia Pacific 2016: Get Connected!

Author: Alistair Leathwood

Company: KANTAR TNS Malaysia

May 19, 2016

Partnership, marriage, hookup, or one night stand?

Our ecosystem, comprising client, agency, and consumer is being impacted by the shift of marketing budgets towards digital expenditure, and away from traditional. Different consumer behaviour patterns and resultant media allocation influence the...

Catalogue: Asia Pacific 2016: Get Connected!

Authors: David McCallum, Tomoko Nishi

May 19, 2016