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Videos

Measuring B2B content marketing with LinkedIn

B2B marketers ranked content marketing as the number one initiative that will have the most impact on their business in 2016 (Regalix, 2016). With the move towards content marketing in B2B continuing, the question of measurement becomes increasingly...

Catalogue: Seminar 2016: Media Return on Investment
Author: Jennifer Brett
June 15, 2016
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Citation

Brett, J. (2016a, June 15). Measuring B2B content marketing with LinkedIn. ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/measuring-b2b-content-marketing-with-linkedin


Videos

How ad Blocking and ad fraud impact measurement

Ad fraud is an ever increasing curse of digital advertising. It is caused by bots that cause webpages and ad impressions to load and make fake clicks. This fraudulent activity "messes up" measurement, which means the business decisions made based on...

Catalogue: Seminar 2016: Media Return on Investment
Author: Augustine Fou
June 15, 2016
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Citation

Fou, A. (2016a, June 15). How ad Blocking and ad fraud impact measurement. ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/how-ad-blocking-and-ad-fraud-impact-measurement


Videos

Hurry up! And wait! The road to research impact

ESOMAR’s Director General Finn Raben has rightly pointed out the absolute critical role of client-side researchers in determining the future of our industry. Yet, how well do major corporations actually manage their consumer insights functions?...

Catalogue: Congress 2016: #WOW
Authors: Simon Chadwick, Ravi Dhar, Christine Barton
June 15, 2016
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Citation

Chadwick, Dhar and Barton (2016a, June 15). Hurry up! And wait! The road to research impact. ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/hurry-up-and-wait-the-road-to-research-impact


Videos

Advances in hybrid television audience measurement

EGTA is the European trade association for marketers of advertising solution across screens and audio platform. Their mission is to assist and enable televisions and radios to monetise effectively audiovisual content through advertising solutions.

Catalogue: Seminar 2016: Media Return on Investment
Author: Caroline Brasseur
June 15, 2016
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Citation

Brasseur, C. (2016a, June 15). Advances in hybrid television audience measurement. ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/advances-in-hybrid-television-audience-measurement


Webinars

To beacon or not to beacon

The use of beacon and location triggering feedback is one of the latest trends and presents a great opportunity for Market Research organizations. Mobile panel apps using beacon and GPS technology are able to detect the location of a respondent...

Catalogue: Webinars 2016
Author: Miguel Ramos
June 15, 2016
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Citation

Ramos, M. (2016a, June 15). To beacon or not to beacon. ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/to-beacon-or-not-to-beacon


Videos

Sound research

How SONOS boosted its growth trajectory by leveraging a universal structure modeling

Catalogue: Congress 2016: #WOW
Authors: David Feick, Frank Buckler
June 15, 2016
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Citation

Feick and Buckler (2016a, June 15). Sound research. ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/sound-research


Magazines

Research World (May-June 2016)

The digital revolution has transformed the way that media is provided and people are now viewing content on their TVs, tablets and mobiles. These shifts have huge implications for advertisers, media planners and research companies who all need to...

Catalogue: Research World 2016
Author: ESOMAR B.V.
June 15, 2016
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Citation

B.V., E. (2016a, June 15). Research World (May-June 2016). ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/research-world-may-june-2016-


Webinars

Top tips to minimise survey fatigue

In this short webinar, Miguel Ramos, Subject Matter Expert, Confirmit, will be sharing top tips to consider when designing an engaging survey. Miguel will talk about the following topics:-Best practices for survey invitations and reminders-Preloading...

Catalogue: Webinars 2016
Author: Miguel Ramos
June 15, 2016
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Citation

Ramos, M. (2016a, June 15). Top tips to minimise survey fatigue. ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/top-tips-to-minimise-survey-fatigue


Videos

Painting by numbers

Without a considered and client-centric approach to the communication of data and insight we risk compromising our hard work through poor delivery and presentation of data and insight. Data visualisation and storytelling have been buzzwords in the...

Catalogue: Seminar 2016: Media Return on Investment
Author: Emma Whitehead
June 15, 2016
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Citation

Whitehead, E. (2016a, June 15). Painting by numbers. ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/-painting-by-numbers