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Research papers

Marketing planning in a Western company of a multinational type (French)

This paper is based on the observation of the way several European Companies operate; these Companies manufacture and market consumer goods and belong to a large international Concern. Their relatively homogeneous operating methods, in spite of the...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: P. Pigenet
September 1, 1973
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Citation

Pigenet, P. (1973a, September 01). Marketing planning in a Western company of a multinational type (French). ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/marketing-planning-in-a-western-company-of-a-multinational-type-french-


Research reports

Notes on qualitative research on Polycell advertising

The research concentrated on attitudes towards decorating and the division of jobs between menand women.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with his wife Jackie...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1973
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Citation

, C. (1973a, September 01). Notes on qualitative research on Polycell advertising. ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/notes-on-qualitative-research-on-polycell-advertising


Research papers

Example of a planning system for the community Of Worpswede (German)

The communities in the Federal Republic of Germany are confronted with continually changing environmental conditions, which necessitate a constant checking of their attitudes and a systematic, purposive and long-range-efficient adjustment work. The...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Erich M. Ruczinski
September 1, 1973
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Citation

Ruczinski, E. M. (1973a, September 01). Example of a planning system for the community Of Worpswede (German). ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/example-of-a-planning-system-for-the-community-of-worpswede-german-


Research papers

Example of a planning system for the community Of Worpswede

The communities in the Federal Republic of Germany are confronted with continually changing environmental conditions, which necessitate a constant checking of their attitudes and a systematic, purposive and long-range-efficient adjustment work. The...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Erich M. Ruczinski
September 1, 1973
×

Citation

Ruczinski, E. M. (1973a, September 01). Example of a planning system for the community Of Worpswede. ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/example-of-a-planning-system-for-the-community-of-worpswede


Research papers

Societal and personal characteristics in concern about population control

The procedure described in this paper shows one way of dealing with an intricate system as well as giving preliminary ideas of the development of population control. In this paper I shall describe some of the first steps in this scheme and show how a...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Kurt W. Back
September 1, 1973
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Citation

Back, K. W. (1973a, September 01). Societal and personal characteristics in concern about population control. ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/societal-and-personal-characteristics-in-concern-about-population-control


Research reports

Fynnon calcium aspirin tv commercial research

The objectives of this research were to ascertain the extent to which the two commercials for Fynnon CalciumAspirin communicate the basic product story.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 21, 1973
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Citation

, C. (1973a, August 21). Fynnon calcium aspirin tv commercial research. ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/fynnon-calcium-aspirin-tv-commercial-research


Research reports

Qualitative research on Right Guard anti-perspirant powder

The present research was undertaken to obtain background information on attitudes and opinions of aerosol deodorants/antiperspirants in general and of powder versions in particular. A powder version of Right Guard and the standard version was placed...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 13, 1973
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Citation

, C. (1973a, July 13). Qualitative research on Right Guard anti-perspirant powder. ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-right-guard-anti-perspirant-powder


Research reports

Qualitative research into the Beecham powders range

As part of a review of the Beecham Powder range, thisresearch was aimed at providing an understanding ofconsumer attitudes towards cold treatments. Inparticular, ideas about the Beecham Powders rangeand lemon cold treatments were examined among...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 8, 1973
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Citation

, C. (1973a, July 08). Qualitative research into the Beecham powders range . ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-the-beecham-powders-range-


Research reports

British Airways low fare advertising concept test

Several alternatives have been put forward aspossible generic names for British Airways Low Fareproducts. The objectives of this research were:1. To explore whether a generic name couldcredibly embrace all British Airways lowfare products;2. To...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 29, 1973
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Citation

, C. (1973a, June 29). British Airways low fare advertising concept test. ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/british-airways-low-fare-advertising-concept-test