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Research papers

The Architecture of Influence

In most studies of consumer behaviour, the built environment remains an invisible factor. Research commonly accounts for demographics, psychographics, media exposure and even digital footprints, but the spaces within which people live, walk, gather...

Catalogue: Congress 2025
Author: Rutu Mody-Kamdar
Company: Jigsaw Research
October 14, 2025
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Citation

Mody-Kamdar, R. (2025a, October 14). The Architecture of Influence. ANA - ESOMAR. Retrieved May 29, 2026, from


https://ana.esomar.org/documents/the-architecture-of-influence
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Citation

(2025a, April 22). Powerful Insights, Owned Ecosystem. ANA - ESOMAR. Retrieved May 29, 2026, from


https://ana.esomar.org/documents/powerful-insights-owned-ecosystem
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Citation

(2025a, April 01). The Kiki Project: Understanding Consumers in Times of Crisis. ANA - ESOMAR. Retrieved May 29, 2026, from


https://ana.esomar.org/documents/the-kiki-project-understanding-consumers-in-times-of-crisis
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Citation

(2025a, April 01). Can We Trust Synthetic Personas?. ANA - ESOMAR. Retrieved May 29, 2026, from


https://ana.esomar.org/documents/can-we-trust-synthetic-personas-
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Citation

(2025a, April 01). Unlocking Consumer Behaviour in LATAM. ANA - ESOMAR. Retrieved May 29, 2026, from


https://ana.esomar.org/documents/unlocking-consumer-behaviour-in-latam

Slim not Shady

Catalogue: LATAM 2025
Author:
April 1, 2025
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Citation

(2025a, April 01). Slim not Shady. ANA - ESOMAR. Retrieved May 29, 2026, from


https://ana.esomar.org/documents/slim-not-shady


Research papers

Riding the K-Wave

Korean entertainment (K-Wave) is surging in popularity worldwide, especially in Asian markets (Ju, 2010; Messerlin & Shin, 2013; Nam, 2013; Parc & Moon, 2013), prompting major media houses and content producers to invest in Korean content and...

Catalogue: Asia Pacific 2024
Authors: Alex Chen, Bipin Mundhwa, Julius Ng, Pranav Haldar
Company: Mediacorp
November 19, 2024
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Citation

Chen, Mundhwa, Ng and Haldar (2024a, November 19). Riding the K-Wave. ANA - ESOMAR. Retrieved May 29, 2026, from


https://ana.esomar.org/documents/riding-the-k-wave


Videos

Riding the K-Wave

Korean entertainment (K-Wave) is surging in popularity worldwide, especially in Asian markets (Ju, 2010; Messerlin & Shin, 2013; Nam, 2013; Parc & Moon, 2013), prompting major media houses and content producers to invest in Korean content and...

Catalogue: Asia Pacific 2024
Authors: Alex Chen, Bipin Mundhwa, Julius Ng, Pranav Haldar
November 19, 2024
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Citation

Chen, Mundhwa, Ng and Haldar (2024a, November 19). Riding the K-Wave. ANA - ESOMAR. Retrieved May 29, 2026, from


https://ana.esomar.org/documents/riding-the-k-wave-12695


Research papers

Transformative Insights: The Journey from Research in Sustainable Innovation

In a world where strategic innovation is pivotal for lasting impact, the role of market(ing) research in supporting startups on this journey is also pivotal, but many startups are skittish when it comes to investing funding towards consumer research...

Catalogue: North America 2024 - Innovation
Authors: Megan Peitz, Nitin Iyer, Harry Tannenbaum
Companies: Mill, Numerious
August 5, 2024
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Citation

Peitz, Iyer and Tannenbaum (2024a, August 05). Transformative Insights: The Journey from Research in Sustainable Innovation. ANA - ESOMAR. Retrieved May 29, 2026, from


https://ana.esomar.org/documents/transformative-insights-the-journey-from-research-in-sustainable-innovation